Props for CPG Brands

Props for CPG Brands

Stop renting reach.

Start owning results.

The uncomfortable truth:

Most media spend builds nothing.

You rents access — then hand the value back to the platform.

When the campaign ends, everything resets.

The uncomfortable truth:

Most media spend builds nothing.

You rents access — then hand the value

back to the platform.

When the campaign ends, everything

resets.

Talk to our sales

WORK WITH US

Without Props

  • Rent impressions one by one

  • Data stays outside your organization

  • Every campaign starts from zero

  • Pay again to reach the same consumers

  • Spend compounds for everyone except you

  • More spend. Same dependency.

More spend. Same dependency.

With Props

  • Pay only for verified consumer actions

  • Build brand-owned first-party intelligence

  • Reuse learnings across retailers and markets

  • Performance improves every activation

  • Media value compounds instead of disappearing

Media value compounds instead of disappearing

Media value compounds instead of disappearing

Why this breaks the old economics

ROI you can defend —

ROI you can defend —

and forecast

Lower long-term CAC as learning

Lower long-term CAC as learning

compounds

compounds

Consumer visibility

Consumer visibility

across retailers,

not silos

not silos

Insight that actually changes future

Insight that actually changes future

performance

performance

Less dependency on RMNs and rented reach

Less dependency on RMNs and rented reach

Props turns media spend into something brands finally own — measurable outcomes that compound over time.

WORK WITH US!

WORK WITH US!

Curious if there’s a fit? Say hello.